9 Best Books On Digital Marketing For Beginners: Level Up Your Skills

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In this article, we are discussing the 9 best books on digital marketing for beginners.

In brief,

Books On Digital Marketing For Beginners

Digital marketing books list:

  • Youtility by Jay Bear
  • The New Rules of Marketing and PR by David Scott
  • Epic Content Marketing by Joe Pulizzi
  • Digital Marketing For Dummies by Ryan Deiss
  • Social Media Marketing All-in-One For Dummies by Deborah Ng and Jan Zimmerman
  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  • Hit Makers by Derek Thompson
  • ART OF SEO by Eric Enge, Stephan Spencer

When a new industrial age that would eventually revolutionize the marketing sector began, the Internet really took off.

Here, we’re discussing the idea of digital marketing, which is a method by which companies interact with their customers, often blending technology with raw creativity to produce interesting results.

The evolution of digital marketing has made available to us many efficient strategies including SEO, social media marketing, blogging, etc.

This has led a lot of businesspeople to agree that using the Internet to your advantage is the best course of action.

And these strategies are also available in a book format. 

Choosing books on digital marketing is not easy. 

This is a very erratic industry where popular trends quickly give way to rising stars.

The most important task that we had to complete in order to make this list was to evaluate each and every book on education in 2023 and choose the best one.

We were able to compile a list of books that thoroughly and interestingly cover different levels of digital marketing in our four hours of research. 

Most of the books mentioned here have been bestsellers, and are often recommended by experts in the field of digital marketing.

Discussing the best books one by one. 

So let’s get started

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Benefits Of Digital Marketing

Digital marketing has shown to be quite successful ever since it began.

  • Low marketing spending.
  • Helping small businesses.
  • Using a large unconscious store of potential.
  • Increase the number of jobs available.
  • Opening up of the big economy.
  • Growth of the e-commerce sector.
  • Bringing art and business together.

9 Best Books On Digital Marketing For Beginners

1. Youtility by Jay Bear

The relationships you develop with your customers will be of paramount importance during the height of your company’s success. 

The lifeblood and fuel of any business are its customers, without whom it would disappear from the face of the earth. 

Because of this, marketers need to develop the ability to foster trust with consumers.

Readers can learn from the struggles and experiences of over 700 brands as they work to improve their marketing strategies thanks to the youtility.

Thankfully, youtility tells you all this and more. 

Building profitable customer relationships with a lot of built-in, two-way trust is a long lesson.

It takes you through the various ways a company can transform to stay ahead of its competitors and consistently provide the best service to its customers in the ever-changing world of digital marketing. 

Instead of using deceptive propaganda to lure potential customers, the book discusses a realistic approach.

If you want to heal or develop relationships with your customers, this is a book you must read.


Seth Godin is very famous in the field of digital marketing.

Many YouTube videos advise their viewers on the most effective ways to use digital marketing to be successful.

Then you can get a copy of the book.

Many readers have referred to this book as the all-inclusive guide to digital marketing.

Seth Godin goes a step further and explains “permission marketing” to us.

You can think creatively and come up with strategies to improve marketing campaigns that generate quick results with the help of permission marketing.

This helps you develop compelling brand messages that consumers will regularly read and spread.

Anyone who wants to develop trusting relationships with their online prospects should read this book.

This book is considered by many to be the best digital marketing book on the book out as it has been translated into 35 different languages.

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3. The New Rules of Marketing and PR by David Scott

The book “The New Rules of Marketing and PR” offers its readers a step-by-step process for enhancing online sales and visibility by directly contacting their prospects.

It explains how you can grow your online presence using traditional marketing strategies like public relations.

This book is a gift to anyone who is having a hard time finding their customer base.

The book is not only written in elaborate prose but it is also written specifically for academic purposes.

Many universities and business schools around the world recommend this book, which has been translated into 29 languages.

Planning prepared for entrepreneurs has never been presented in a book before, and this is still the case today.

The authors of this book offer advice on how to develop successful PR and marketing plans.

This book contains many useful instructions on how to promote a product or service.

4. Epic Content Marketing by Joe Pulizzi 

Many believe that the oldest known occupation and pastime of man is storytelling.

We have come a long way from telling stories on carved stones to bringing your imaginations to life on big theater screens.

When told properly, stories have the power to change things without others asking.

In The Epic Content Marketing Book, marketers are taught how to create stories that are both compelling and entertaining that inspire readers to take the action they desire.

Exploring the content we view, consume, and share online is a major focus of the book.

It shows how you can create content that attracts more viewers without actually pressuring people to read or share.

Because they aren’t constantly irritated or annoyed by the salesman’s tactics and also because they engage of their own free will, that’s the beauty of marketing, you can develop a loyal customer base

5. Digital Marketing For Dummies by  Ryan Deiss

A handy manual on a subject that interests them is something many people yearn for.

Luckily, there is already a best-seller out there for those who are interested in digital marketing.

Before moving on to more complex topics, readers are introduced to some of the most fundamental concepts of digital marketing in the simplest way possible in Digital Marketing For Dummies.

What is shocking about this book is that, despite its clumsy treatment of the subject, it still holds up in 2023.

It discusses everything from the most recent SEO best practices to using content marketing wisely to gain traction.

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6. Social Media Marketing All-in-One For Dummies by  Deborah Ng and Jan Zimmerman

Social media marketing is essential, not optional

Without social media, your business is practically dead without a solid digital marketing strategy.

This book recognizes this and provides strategies and a helpful manual for using social media to develop compelling campaigns and build a following of devoted customers.

You can learn everything there is to know about the subject from Social Media Marketing – All in One for Dummies.

By the time you’re finished, you’ll understand how to connect with customers, engage them in conversation, implement a social media strategy, and increase sales.

The book aims to educate inexperienced marketers on how to develop a digital marketing strategy that will benefit their company. 

It is well written and more importantly, it is very easy to read.

No doubt this book is worthwhile.

7. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

The writing in this book will immediately draw your attention despite its absurd title.

It describes the practice of influencing public opinion through the use of social media marketing.

This book provides the strategy and guidance you need to master SMM and attract a wider audience than the one you currently have.

The entire theme of the book is social media marketing, specifically how to attract users of social media.

For quite some time, writer Gary Vaynerchuk has worked in this area.

For marketing enthusiasts who are still baffled by cultivating brand loyalty, this book is a must-read simply because they’ve seen its ups and downs.

This book is a must-read for anyone interested in social media marketing.

8. Hit Makers by Derek Thompson 

This book is a favorite among digital marketing enthusiasts all over the world for a reason.

This groundbreaking book by Derek Thompson explores why decisions are made and how that culture affects our buying habits.

Derek’s writing is far more intimate than most of the other writers on this list.

Much of the book is his first-hand account of trying to break into the field of digital marketing.

The book examines several famous advertising campaigns and determines whether or not they were successful.

The book also explores the origins of cultural phenomena such as Facebook and attempts to explain why it was justified to become the social media giant that it is today.

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9. ART OF SEO by  Eric Enge & Stephan Spencer 

Here we’ll explain why The Art of SEO book is consistently hailed as one of the best SEO books out there.

The book was written by Jesse Strykola, Eric Enge, and Stephen Spencer after years of research into the exact workings of search engines.

The end result is one of the most logical books on SEO ever produced.

For readers who want to implement an overall SEO strategy, this 1,000-plus-page guide provides practical advice, practical tips, and cutting-edge methods.

To adapt to the erratic shifting of times, the book has undergone several revisions.

Currently, in its third edition, this book makes a straightforward attempt to explain the science behind search engines.

It has received praise from many readers for helping the book become a success.

The first result that appears on the search engine is often chosen by websites that were having trouble achieving high Google rankings.

Everyone who wants to outperform their competition in SEO should read The Art of SEO, which is considered a classic.

If you ask an expert which is the best book ever written on SEO, you are still likely to get the reference of the book “The Art of SEO”.


In this article, we are discussing the 9 best books on digital marketing for beginners in 2023.

We have now come to the conclusion of this tutorial. 

You won’t have to worry about missing the plot in any of the books we’ve mentioned because they’re all well-written and engaging.

As per our advice, if you are looking for a general review of the subject then “Digital Marketing 2023” will suit your pace.

Choose “Art of SEO” or “Social Media Marketing” if you have a special interest in these areas. 

You can also check out some of our personal favorites, such as “Permission Marketing” or “Youtility,” for some interesting, educational reading.

Read also


Which digital marketing is best for beginners?

Social Media Marketing
Email Marketing
Search Engine Marketing (SEM)

How do I start digital marketing book?

Youtility by Jay Bear
The New Rules of Marketing and PR by David Scott
Epic Content Marketing by Joe Pulizzi
Digital Marketing For Dummies by Ryan Deiss
Social Media Marketing All-in-One For Dummies by Deborah Ng and Jan Zimmerman
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Hit Makers by Derek Thompson
ART OF SEO by Eric Enge, Stephan Spencer

How do beginners learn digital marketing?

Create Your Own Blog
Search Engine Optimization (SEO) and
Search Engine Marketing (SEM)
Watch YouTube Videos or Webinars
Learn from the Experts
Listen to Podcasts
Enroll in an Online Course
Social Media Channels
Subscribe To and Read Blogs

Can I learn digital marketing by reading books?

Yes, reading books on digital marketing written by some of the most knowledgeable people in the field will teach you a lot.

DigicNet Team

As a leading provider of digital marketing services in Indore, DigicNet takes great pride in stating that our strategies are the best available.

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